Business

Pixeptional Printful Review

An Honest Review of Printful Print-on-demand

Business, Design, Hustle

If you are in the print-on-demand (POD) industry, you’ve probably heard of Printful. The model is simple, a customer orders from you, you order from Printful and keep the profit, then Printful prints and ships the item to the customer for you. While Printful is not the only company in this space, they are arguably leading the pack.

How Printful Works

How Printful Works – © Printful

I’ve been using Printful for a bit more than a year now, and I think that it’s the perfect time to write an honest review. I based this review on a thousand orders, with ninety percent of them being t-shirts.

Returns and Customer Service

Returns are perhaps one of the top worries of those who want to start a POD business. To my surprise, in a year, I have had less than twenty returns and some of which are the customers’ fault – wrong address, no one received the package, etc. If you set the return address to Printful’s HQ, they will give you options on what to do with the returned items. You can either send it to a different address or do nothing which is effectively saying that you want to donate it to charity.

The Highs

  • Twenty returns out of one thousand orders is an acceptable, excellent, ratio in my opinion.
  • Customer support is very responsive and helpful. I appreciate that you talk to people and not to bots. I use Messenger to reach out to them.
  • The returns policy of Printful is very reasonable. They replaced most of my returns with no extra cost on my end which gives me a lot of confidence in handling after-sale customer service.
  • In case of a return, Printful gives an instant refund option or a priority shipping replacement.
  • I had a customer who wanted to a gift for a hospitalized friend, Printful expedited the printing and upgraded the shipping so it would ship overnight. While this is an exception, it shows that they are willing to help. Cliché but your success is their success too.

The Lows

  • Since Printful caters to a lot of businesses, mixup could happen. One of my customers received a t-shirt that I did not design. While a seemingly small mistake, this could damage a brand. Imagine if the t-shirt had a design that is against a customer’s moral standards. Imagine if the t-shirt was a gift and was opened only on the date of the occasion in front of a crowd, imagine the horrors, imagine the embarrassment of my customer and how that customer experience would reflect in my brand.
  • I had a pencil design that is aligned vertically and horizontally in the t-shirt. A customer wanted to return the item because it was off-center. Printful said that they couldn’t replace it because it was horizontally off-center by less than 2 inches. I cannot find this rule anywhere on the Printful site.
The Shirt of No Return

The Shirt of No Return © Pixeptional.com

Tip: Have a clear returns policy. Add more terms to Printful’s returns policy, no returns for a customized item for example. If you’re pricing low, not accepting returns is an option.

Quality

If you’ve read other reviews, you’ve probably seen a lot of praise for Printful. I tend to agree to most of them. I use Gildan for t-shirts and hoodies, Bella + Canvas on tank tops. Most of the apparel brands in Printful are also available elsewhere, so I excluded reviews related to the fabric.

The Highs

  • Based on the reviews that I get from my customers, the print quality is solid and holds after a lot of washes. I get a lot of repeat buyers who order other designs because of this.
  • Printful flat mockups are relatively accurate. I know this because customers often say that the item is “exactly as described.”

The Lows

  • Misprints occasionally happen. They are not always returned but reflects in customers’ reviews.
  • Print placement can be off. Accurate printing is critical for designs that utilize positioning as part of the concept – think of designs that emulate pockets. Printful said that it’s because of the manual component in Printing, while the printing is supposedly automatic someone has to align the t-shirt with the printer.
  • There are visible underlining white ink under the design. Printful said that the white layer is necessary so that the color will pop out. The problem is that sometimes the bottom and the top layer are not aligned.
EZPZ

EZPZ © Pixeptional.com

Tip: If you are starting, stick with white prints on black t-shirts and vice versa. This removes the complexity of colors both on your design and on your canvas. Statistically, 80% of my sales are black shirts, white and navy share the rest. Most of my designs are white over black and navy, and some are black over white and grey.

Price

If you look at other companies in the space, Printful is more on the expensive side of the spectrum. I started using Printful a year ago without looking for alternatives. In retrospect, I could have earned more if the base price of the products is a lot lower. However, I did not feel that I’m missing out on other POD platforms partly because I’m pricing my items relatively high, more on the premium side and at least 2x of Printful’s base price. While people in my groups are switching, I also noticed a lot of complaints. I thought to myself that part of the price I’m paying in Printful is its maturity as a company, more defined processes, tested infrastructure, and better customer service.

I have other stores that use other platforms, but I would reserve my comparison and review when I have more experience and sales on those stores. What’s clear to me now is that the Printful base price is higher than most, but the extra cost is worth it.

Feeling Rich Club Pixeptional

Feeling Rich Club © Pixeptional.com

Tip: Printful is only expensive if you don’t get the value that you’re hoping to get. The good thing about most e-commerce platforms is that you can have multiple integrations. You can fulfill shirts in Printful, mugs in another platform, notebooks elsewhere. Do some testing and do more of what works.

Other things worth mentioning

  • It’s easy to integrate Printful with most platforms, check out this list of supported e-commerce platforms. When everything is correctly set up, the only manual task that you would do is uploading designs and answering customer inquiries; fulfillment is automatic.
  • Printful continually adds new products, which is good because customers often ask if you can print a design on a different garment. They also discontinue other products though so have a healthy mix of what’s popular and what’s new in your store.
  • Printful allows you to have a customized packing slip which is essential for a non-generic looking package. You can add a logo and a short message, which I used to collect emails.
  • If you don’t have much capital, you can run your Printful integration solely through Paypal, but this might mean doing things manually at first. You can load your Printful Wallet through Paypal which means if you receive a payment from the customer via Paypal, you can use your Paypal balance to process the order in Printful.
  • If you sell around 5K in a month, all your orders next month have 5% discount. The discount percentage goes higher the more you sell. The discount might not be much, but it’s much appreciated especially in Q4.
  • Printful and the community are very active in the Printful Insiders group. Some people opt to post their issues in the groups rather than contacting Printful directly which is, in a way, good because we can all see what others experience in their businesses.
  • Printful allows you to order samples at a significant discount. I suggest you use this to request a sample with as many colors as possible which would be a big help in deciding your color palette.

In Summary

I would recommend Printful, especially for first time POD store owners. While the price is a bit higher, I find it warranted with the support and, for the past year, the low number of returns. I braced for potential issues, but my first Q4 in Printful was seamless. I will continue using Printful while I test other POD platforms.

If you want to start selling through Printful, register now! Don’t hesitate to reach out if you have any questions!

Why Your Business Should Have an iMessage Sticker Pack

Branding, Business, Design, Hustle, Uncategorized

I’ve sold thousands of iMessage sticker packs with little to no advertising. The only form of advertisement that I’ve done is to share free codes on Reddit. Somehow users just find their way to my stickers or the stickers find their way to my users. It’s amazing! The thought of people around the world using my sticker packs is awesome!

I started creating stickers on the side to practice design and potentially make some money. After almost a year of pumping out stickers, I learned a lot and made decent profit. Every now and then I would share those learnings and experiences with some friends and other entrepreneurs. One piece of advice that I would usually get is to scale my side hustle by reaching out to businesses – and so I did (but that’s for another story). In the emails that I sent out, I had to explain the benefits of having a sticker pack which I will share below.

The Value of iMessage Sticker Packs for Your Business

  • Your brand can be a part of day to day conversation. Six billion emojis and stickers were sent per day in 2016. That’s already a staggering number and it is still growing everyday!
  • Content sharing through messaging is like word of mouth advertising. According to Nielsen, “92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.” By using your sticker pack, a user becomes an “agent” of your brand – becoming a way for people to discover your brand, products, services, and much more!
  • iMessage stickers dominate the US market in branded stickers sharing. Bare Tree Media analyzed 8 million branded stickers shared over the last six months. Based on their findings: over 50% or 4 million were shared on iMessage, the next closest was Facebook Messenger with 20% of the shared branded sticker market.

What Should Be the Content of Your Sticker Pack

There’s almost no limit as to what you could put in your pack – logos, products, branded emojis, subtle announcements, seasonal messages, pictures, etc. Below are some examples.

sumo-imessage-emoji

Sumo Emoji I made for Noah Kagan of sumo.com

coca-cola-emoji-imessage

Coke Stickers based on their logo. © Snaps Media

dunkin-donut-stickers-imessage

Dunkin Donut stickers show their products. © Snaps Media

Start Creating Your Sticker Pack

Do it yourself. There are tons of tutorials on how to create iMessage sticker packs. If you are bootstrapping and have extra time, I recommend you do it yourself as the learning curve is not that steep. If you already have designers and developers in your team, there’s really no need to hire a firm for it. Once you have an Apple Developer account (99USD), you’re almost good to go!

Work with me. Having been in the sticker business for a year with thousands of sales, I’d like to think I know a thing or two about stickers. Let’s start promoting your brand! Let’s talk about your ideas!

How to Create Designs that Sell

Business, Design, Hustle, Passive Income

This is arguably the best time to be a graphic designer.

  • Tutorials are freely available.
  • Freelancing platforms are becoming huge.
  • Salary of corporate/agency designers is relatively competitive.
  • Many marketplaces are available to sell design and potentially make passive income.
sad_csgo_emoji

Sad and tired Counter-Terrorist from CSGO Emoji.

I know a lot of designers have side gigs – often providing a range of design services. I’ve had a fair share of freelancing years. It was like an extension of my full time job. It was like having 2 jobs really. I learned a lot, earned a decent amount, and made a lot of connections… but I was almost always tired.

This is one reason why I’m so grateful for the abundance of marketplaces. The idea of creating once and selling it over and over again to me meant that I could save more time and still earn. Marketplaces allow designers to have their own products or assets that earn money over time. There are different types of creative marketplaces: merch designs (shirts, mugs, etc.), application extensions (iMessage stickers, line stickers, etc.), creative assets (vector stocks, photos, etc.), and application resources (3d models, brushes, game assets, etc.).

happy_csgo_emoji

Happy Counter-Terrorist from CSGO Emoji.

The initial return obviously is not as big as a freelance project. Profit might be small, but it will compound and become almost perpetual. For example, a logo might give a young designer a one-off earning of 500 USD. A shirt design in the marketplace might make him 5 dollars per week. If he wanted to earn 500 USD from the shirt design, it would take him several weeks. But imagine if that same designer had a hundred shirt designs online earning a steady 5 dollars per shirt per week. It would be a compounding passive stream of income of 500 USD per week. Easy… ideally.

design-that-sells_sticker-pac-sale

Proceeds from an iMessage Sticker pack that I made in January of 2017. It sells for 99 cents a pack.

The truth is that selling something can be quite challenging. I know a lot of designers who have tried selling in marketplaces and stopped after 3 or 4 designs simply because they weren’t getting anything in return. No one was buying their designs and it seemed like they were just wasting their time. Why is that?

Well, the amount of competition could be one reason. Market saturation is real – which is not necessarily a bad thing. Another reason could also be a lack in marketing skills. While there may be several reasons why designers struggle to sell, I believe the main issue is mindset.

Creating designs as an employee or as a freelance designer is in a way easier. There are goals that are set, requirements are defined, and even if you do X number of revisions, eventually someone is going to say “this looks good” and you are done.

Selling in marketplaces is different. There are no restricting requirements, no defined goals, and it is the market that decides which designs make it.

By default, an artist creates art as a form of self expression.  While people may see the art as beautiful, they won’t necessarily pay for it. Maybe it’s not for them. Why? Because the art resonates with the artist but not with the audience. No emotional connection is triggered. The art simply does not relate to something they love or like. They just don’t see the value that the art brings.

Look at it this way. Would you be excited about wearing a statement shirt that says something that you don’t believe in? Or would you pay 30 USD for a shirt that has a cartoon character that you don’t even know? Probably not.

The key to making designs that sell in marketplaces is by bringing value through emotional triggers.

succulent_plants_and_cacti_emoji

Succulent Plant and Cacti Emoji – I created this pack after finding a community of succulent lovers.

Look at Designs that Sell

plant_daddy

Plant Daddy by Adam Elis

On the left is Adam Ellis’ design on Teepublic. It’s very simple yet it is one of the site’s bestsellers.

I believe the audience is clear: male plant lovers. “Plant Daddy” is definitely something that the audience can relate to. It might even be something one buyer suggested he make.

Create something that you yourself would buy and wear. If you are passionate about something, you can be sure that there are others that are passionate about it too.

Adam has a lot of followers and that probably also boosted his sales, but you get the idea: create something that people are passionate about. Engage with a community of people passionate about something particular and learn their language – what they always like to say, what they laugh about, the inside jokes, the catchphrases, the symbols that they use, the images that each of them are familiar with, the scene that they always go back to – anything that you need to know to be a part of the community.

Finding and understanding your audience (a niche if you’d like to call it that) might need a bit of extra work, but once that is set, you can continually design for that target audience in mind.

Learn for Yourself What Sells

Taking a look at bestsellers is a good starting point. Find out more by gathering data.  The great thing about most marketplaces is that they have their own analytics built in.

A simple strategy could be doing more of what works – “follow the green light” as they say. That could mean designing more for a particular niche. It could also mean using the same design template but with different colors or text.

Learn to analyse trends. As you keep selling, you end up getting a “feel” of what people like to buy.

Start Selling

If you are new to marketplaces, you can get started right now!

  • Sell merch! I recommend Teepublic (sign up).The UI is very simple. It will only take you a minute to upload a design. Bulk uploading is available too! You can earn around 4 – 21 USD per item sold, lower if it’s sale period.
  • Create iMessage Stickers! The only obstacles here are that you have to own a Mac and that you have to pay an upfront cost of 99 USD per year. You’ll get it back almost certainly if you keep pumping out sticker packs. Here’s my post of how I earned 1K USD selling iMessage sticker packs.

I mentioned that there are different types of marketplaces, but I have only tried two so far. I will definitely update this post as I explore new ones.

Happy selling! Feel free to ask me anything!

How to Come Up with a Business Name

Branding, Business

There are a lot of ways to come up with a business name. There are no standards and definitely no limits. In this post, I will share with you my process in coming up with a business name that is in line with branding strategies.

Your Name as a Business Name

You can always use your name for your business name. Think of Hewlett-Packard, a company founded by Bill Hewlett and Dave Packard. Michael Dell founded Dell. McAffee was founded by John McAffee.

Today, there doesn’t seem to be many tech startups that follow the same step. It is usually non-tech companies, like law firms, that still do this – Saul Goodman & Associates for example.

If you like the sound of your name and have some sort of authority or credentials tied to it, then feel free to use it to name your company. While I don’t see anything wrong with my name, I just don’t like the sound of Cayabyab Design Agency.

Coming Up with a Business Name

If you are like me, you want your business name to be like that of Google, Facebook, Spotify, and other ‘hip’ big brands. While I am not sure how each of those companies came up with their ‘awesome’ business name, I know that the name itself is only awesome because the companies themselves are awesome. I guess what I’m trying to say is that even if you have a weird business name but the company behind it has tremendous value, then your business name would definitely be perceived as ‘awesome.’ Having said that, let me share how we came up with brand names such as Pixeptional, QuotySalad, and GattlingPun using the following method.

pixeptional_quotysalad_gattlingpun

Brand names that were conceptualized using this method.

1. Write down all the words that relate to or would want to be related to your brand.

They could be characteristics, objects, feelings, colors, animals, absolutely anything at all. Write as many as you can.

For example, as a designer I want to have a brand that triggers delight. A brand that delivers something exceptional. I want it to be inspirational, both to consumers/clients and other designers.

My list of words would be something like: design, graphic design, graphics, drawings, icons, logo, illustration, pen tool, pencil, colors, sketch, colorful, modern, canvas, digital, paper, whiteboard, pixels, art, artistic, problem solver, photoshop, creative, visionary, motivational, fantastic, inspirational, exceptional, trustworthy, delivers, delightful, joy, industry-leading, hip, fun, and can-do.

2. Write a tagline, a catchphrase or a short pitch.

Write something that can be used to describe you. Clear, concise, and memorable is what you are going for. For example:

  • “providing valuable design insights”
  • “social awareness through design”
  • “making awesome a reality”
  • “your daily pixel-perfect fix”
  • “changing the world through typography”

Take this time to really think about your vision, the purpose of your business, the ‘why’ in creating the brand, or the value that you want to give. Note that this is something that you can change in the future as you learn more, as your business grows, or as you pivot.

3. Combine Words in Your List

Take two or three words from your list and combine them. Write all the good combinations. From my list above, we could come up with

  • Can-Do Design
  • Art Fantastic
  • Creative Hip
  • Fun Pencil
  • Motivational Pen Tool
  • Canvas Visionary

Remember that you don’t need to use the words as a whole. You can take part of the words and combine them with other words or part of those other words.

  • fantastic + pixels = Pixtastic, Fantaxel, Fixel
  • pencil + delightful = Pendelight, Pendeli, Delipen
  • hip + fun + colorful = Hifuco, Colorhip, Funcol, Funip, Colorfun, Funcohip
  • canvas + modern + art = Canmo, Artvas, Modart, Moart, Artcan, Artmod

You can play with the words and create new words out of your list. They don’t need to make sense. After all, you will be the one giving meaning to your business name.

  • creative = Creativ, Createev, Createevo
  • problem solver = ProSolvee, Blemosolv
  • whiteboard = Whibora, Witbor
  • pixel = Picksell, Pixool, Peexool, Xeli, Pxle

You can even extend this activity by using words from other languages. Other businesses also use words that are totally unrelated to their products or industry they are in – like Apple, Mint, and Shell.

Get inspiration from your day to day experiences. Take advantage of your life’s narrative. Who knows? Maybe in the future, your brand will be one of the popular case studies when it comes to good business names.

4. Connect the Business Names to the Taglines

By connecting all the business names with each and every tagline, you will have a higher level view of how you want your brand to be perceived.

  • Fantaxel – “Making awesome a reality.”
  • Pendelight – “Changing the world through typography.”
  • Hifuco – “Your daily pixel-perfect fix.”
  • Pixool – “Providing valuable design insights.”

Sometimes you will construct a tagline that you’ll absolutely love but not necessarily like any of the business names that you made or vice-versa. If that happens, repeat the activity with your chosen tagline or business name as a starting point in coming up with related words.

Note: All the business names listed above are fictitious and are for the sole purpose of giving examples. I did not do any research to check whether the names mentioned are actually being used today. Mention of existing business names are purely a coincidence. Feel free to use any of the examples in Step 3 if no one owns them.

Beyond Business Names

Do a quick google search of your new business name before proceeding with other branding activities. If your name is taken, run the steps again with this constraint in mind. You can add words relating to your differentiating factor, terms that you would want people to use when searching for you online, and keywords that similar brands or competitors use.

While you can always change your business name, it is better to have a good one right from the start. The sooner people get acquainted with your brand, the better. Rebranding in the future, while sometimes is necessary, can become costly economically and affect your goodwill.

You do not need to already have a business to do this exercise. You can come up with a brand name for your blog or website, or use it as a username for any of your social media accounts.

Share with us the business name you created using this method!

The Perks of Being Featured in the App Store

Business, Design, Hustle, Passive Income

A couple of weeks ago, my Avocado Emoji sticker pack got featured in the App Store for a week. This post is a documentation of its effect on my sales and steps that I would personally take to increase my chances of getting featured again.

avocado-emoji-in-the-appstore

Avocado Emoji!

Honestly, I’m not sure whether this is the first time I have been featured. I never really looked through the App Store or iMessage Store before, simply because I didn’t own an iPhone or iPad then. For nine months, I had been creating stickers that I personally have never used nor tested on a physical device. I knew that testing on an actual device was best, but not having an iPhone didn’t hinder me from starting — the device is not cheap after all.

Getting featured alongside other well-known brands and global creatives sure felt amazing, but is it replicable?

The Numbers

avocado-emoji-appstore-feature

I got a total of 257 USD in sales during that week. 104 USD of which came from my featured sticker pack, Avocado Emoji. This was something big and new for me. No other sticker pack I made previously was ever able to beat my best seller Schwifty Catchphrases on a weekly basis. This was intriguing considering that I only made the Avocado Emoji two weeks earlier and had almost no sale prior to getting featured.

The Avocado Emoji gained 3,983,137 Impressions. Even my other sticker packs increased in their weekly sales. The figures may not look big but they add up in the long run. Like currency, drawing attention is something that I extremely value in business – especially if it is organic or requires no payment.

How to Get Featured in the App Store

I wish I knew the answer to getting featured. I’ve googled a bit and read several articles, most of which were app-centric, non-sticker related, and were more like general guidelines instead of definitive answers. I also tried going directly to the source: App Store on Discoverability and it said,

There is no paid placement or checklist of requirements for apps we write about or feature.

Go ahead and read the article if you haven’t yet.

The following guidelines have been made for apps and games but I believe are also helpful when applied to making iMessage sticker packs.

Localizations: high-quality and relevant

App Store product page: compelling screenshots, app previews, and descriptions

Uniqueness

The Case of Avocado Emoji

Relevance

When I created Avocado Emoji, I didn’t come up with idea randomly. I first checked whether there were a lot of people on social media sharing avocado related things. You would actually be amazed at how many people like to wear avocado pun tees and how often they like to take pictures of their avocado meals. Because there seemed to be so much interest in the avocado, I thought people would find it usable.

Stickers are not necessarily a need. They do not solve a problem. They can enhance a conversation, but people will not buy it because they need it. They buy it because it is related to something they are passionate about. If you love cute items, you would probably buy kawaii stickers. If you are vegan, you might want a set of vegetable emojis. If you are a gym rat, you might fancy a fitness or motivational sticker pack.

In short, we should create stickers that align with what people are passionate about. Funny, my wife randomly suggested “Placemat Emoji.” I love my wife so much but couldn’t use that suggestion. We both just ended up laughing about it!

App Store Product Page

In my last post, I talked about my personal strategy in creating effective app previews and screenshots. It is disappointing when a sticker pack or app is designed beautifully but presented poorly.

One thing I should personally be doing with my next sticker pack would be to have a well thought out and clearly written description. I neglected this thinking that most people would simply stick to checking the screenshots. That isn’t wrong, but I failed to consider the fact that others (like the editors) enjoy reading the story behind the app. People would appreciate your product more if they knew the process of how you made it.

In the case of Avocado Emoji, the description during the time of release was:

Holy guacamole! Avocado Emoji!

New emojis will be added by batch! Want to add more? Email us at pixeptional@gmail.com!

Definitely not the best example of a good description. If the editors ended up liking my sticker pack, I’m sure it wasn’t because of this.

Uniqueness

There are literally thousands of sticker packs in the store and more are being added by the hour. You would think that uniqueness is becoming hard to achieve and that is true. In a sense though, anything you come up with is unique – built according to your taste, crafted with your own style, and designed with your own creative voice.

The idea of using avocado as an emoji was not unique. Many others have already used the same concept. But my version looked a little different from the avocado stickers already available in the App Store. They stood out for some reason. And somehow, editors felt like featuring the pack. Maybe it was relevant to them? Maybe an editor was an avocado lover and the sticker pack somehow embodied his interest? I don’t really know for sure.

Focus on the quality and keep doing designs in your own unique way. Don’t let the saturation of the App Store scare you and stop you from executing your ideas. Remember that users, like you, have different tastes and preferences. They might actually prefer your wonky emoji over some mainstream sticker pack offered by a bigger brand.

How I Got 1K USD Selling iMessage Sticker Packs

Business, Hustle, Passive Income

I just reached my 1K USD milestone of selling iMessage stickers and I thought I’d share the experience! This basically is a documentary – a post that I would look back on to remember the things that I learned and areas where I made mistakes.

oct2016-june2017 earnings

Something New

I was introduced to iMessage stickers by a friend who wanted to collaborate. I did the design and he packaged it into an app. We released the sticker pack for free and got good results – in the Philippines at least.

It was fun designing the sticker pack. A breath of fresh air, especially for a UX designer like me who’s been concentrating on interaction design and focusing so much on interface design the past couple of months, even years. This new experience sparked an interest in creating my own iMessage stickers.

I already had a mac and my trusty old design software, all I needed was a developer account and I was set. Learning Xcode was easy. There was no coding required. Once you had the stickers ready, everything was almost drag and drop with not too many configurations.

My goal was simple: practice design and earn at least 99 USD (around 5,000 Php) which was the cost of an Apple developer account. The only success measure was the 99 USD which would be used to renew the developer account. The timeline I set for myself was a year, September 2016 to September 2017.

My first sticker pack was Player Expressions for CSGO. I simply love the game! I was stoked! I released the sticker pack hoping for the best. GLHF – Good luck, have fun!

 

 

It flopped. Weeks past, no one bought it. I took long designing the pack, like 4-6 hours from designing to deployment. I thought it would be easy money. I was wrong.

Being part of startups, I knew I needed to make something people would use, something that people would love. Well, I did love the game and I know a lot of people did too but those stickers were not solving any problem, not addressing any need. It was supposedly there to enrich the way people express, “spice up” conversations, make it more fun and, in some cases, easier. My “GG” or “GLHF” stickers weren’t doing that. It was easier to type them than to look for the sticker and drag.

October 2016, I decided to make a How I Met Your Mother sticker pack. Given the popularity, I knew there was a big audience. I knew that there was some emotional connection that I could tap. I could create something that the audience could relate to – something that resonates with them. I decided to create a catchphrase sticker pack.

I believed it would work. There was a specific audience. The pack was usable, it could be part of everyday conversation. It was reminiscent of the well-loved TV Series. It could be “evergreen” like the show was! True enough, I started seeing people buying it. 1 – 5 times a week. 99 cents (70 cents after Apple tax) at a time. Very small amount, but it was confidence-boosting.

I was happy. It was a taste of passive income.

Passive Income

Before I continue talking about the experience, I’d like to share my thoughts about passive income. Passive income, as some imagine, is not just doing nothing and getting returns. Think of it along the lines of investment. You still have to give, use, or sacrifice something. It could be money, effort, time, skills or other assets. The point is you are using your resources that you have right now, so you can gain something in the long run – even if those resources are not available to you anymore later on. Right now I can use my time and skills to create iMessage stickers. Even if I stop making stickers due to lack of time, the stickers that have been created would still, potentially, be making me money.

In fact, my “best-sellers” are the ones I made months ago. The ones I’m making now could be my best-sellers a year or two from now.

Setting New Goals

November 2016, I stopped creating new stickers and focused on preparation for my wedding (more details in another blog post).

After the holidays, I came back with a new and very specific goal: earn USD 7 per week.

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Awesome salad from SaladStop. Picture taken from Rappler.

Before 2016 ended, I fell in love with salad! I never thought I would, considering that I grew up avoiding vegetables and my parents happen to be vegetable dealers. The salad was an unexpected pleasure. I was addicted! Good addiction, I justified to myself. The problem was that it was expensive, USD 7 (Php 350). If you are Filipino, you know this is on the “higher ceiling” for a single meal. To keep this treat, I decided I would eat salad once a week, every Friday, and I’d make sure there would be no change in budget and savings (I’m a family man now!). I was going to earn the USD 7 through my stickers!

The goal was clear. It was measurable and time-bound. Whenever I got a new idea, I listed it down – no matter how crazy or simple it was. I started sharing promo codes on Reddit and Facebook Groups. I still haven’t done any paid marketing but will be exploring it in the future. I also made personal guidelines:

  • Sticker pack must only take 2 hours to do from design to deployment. Any pack that I think would take more than that is given low priority. This basically means 8-15 stickers per pack depending on quality.
  • Sticker updates should only take 30 minutes from design to deployment. 2-5 new stickers per update.

Setting goals and rules are very important even for side hustles. If I didn’t have any goal, I probably wouldn’t have known if I was doing alright or not, if I had to change strategy or just stick it out. And without rules, I probably would have been spending too much time on a single pack than necessary (I tend to binge-design at times).

Learnings

I learned a lot more than just designing and deploying my work. I learned to look for target markets, niches, trends, things that I know well theoretically and now put into practice. I learned how to put necessary limits and be more creative in the process. I learned to take the side hustle as it is, a “side” hustle.

If you are in the same position as I am, someone with a full-time job, and would like to try creating your own stickers, I definitely recommend it! Since January 2017, there has never been a day when I have not sold a sticker pack.

I currently have 20 sticker packs. I started September 2016 and had 2 sticker packs by the end of 2016. The other 18 were made from January to June 2017. That’s around 3 stickers per month. For these 18 packs and following my personal rule of spending only 2 hours per sticker pack, I spent approximately 36 hours creating the sticker packs and around 8 hours for the updates (44 hours total). Earning 1K USD and working for 44 hours means I earned USD 22 per hour spent. Not only that, but the stickers are still there and are still up for sale!

1K USD (around Php 50,000) may not be big but it is definitely helpful!  To put it into perspective, that could cover 5 months of our apartment rent or 10 months of our monthly bills (electricity, internet, and dues).

Tips on Selling iMessage Stickers

  • Try to find an audience first before you create a pack. It doesn’t matter if it is pretty if no one is going to use it. Remember that even if you make it free it doesn’t mean people will download it.
  • Remember that people will find your pack organically, meaning mainly through searching. Unless you have a big following or a partner, you would have to rely on organic traffic. Make sure you have the proper tags and good presentation. Iterate when it is not working.
  • When you create a pack, don’t go all in. Remember that stickers go through an approval process and if your pack is based on something popular, you are at risk of copyright violation and Apple is quite strict. Try to minimize your pack so you can deploy it swiftly and see if it gets approved. If it is denied, at least you didn’t spend too much time on it. If you need to revise it, at least you only need to edit a few stickers. Plus it is always an advantage to update often rather than to release and forget about it. So for example, release the pack with 10 stickers and do 4 updates until it reaches a total of 30 stickers rather than releasing it with 30 stickers all at once. I find that when I release an update, people download it more on the day of the release than on any other day. I have yet to learn the correlation between the time of release and the resulting download spike. I’m guessing Apple’s algorithm rewards updated apps in terms of search results.
  • Create a community around your sticker pack. In your description, mention that you are taking suggestions and will be happy to recognize them in release notes if you decide to apply their suggestions. This creates a feeling of ownership for the users. You’ll be amazed at how much people love to improve a product that they already use and enjoy! To thank them, I reward helpful users of my sticker pack by giving them my other sticker packs for free (which becomes free advertisement for me too)!
  • Take advantage of complaints. The number one problem, which I hope Apple would fix soon, is that it is quite difficult to locate newly installed sticker packs. All the support email I have received were about this one particular issue. I would respond to these users by sending an already-crafted email containing links of my other projects as part of my email signature. Through support email, you can advertise your other packs or your website for free!
  • I should have probably started a social media page long before I created my stickers. A good number of followers and the extra traffic are always helpful!
  • Find a process that would allow you to reuse and exploit some of your designs. That laughing emoji looks good with a hat? Create new designs out of it! Try to sell it without a hat or with long hair.
  • If you want to do this full-time, you need to hustle a lot more than I did! Selling iMessage stickers is good as a side project. At the moment, I can’t imagine doing it full-time.

Conclusion

  • Selling iMessage stickers is a viable source of income – excellent source of passive income in fact.
  • It is easy to create and sell sticker packs, and the learning curve is low.
  • It’s a good avenue to practice different skills – design, research, marketing, and time management.

I’ll update this post after few months. I’m looking forward to learn more! If you have any questions or insights, feel free to chat!

 

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